One of the primary reasons why people opt for a one-person company over an established one is that they can have complete control over the way their business runs. You will have complete control over what products and services you offer as well as how much profit you make from these products and services. If you want to add more features like loyalty programs or discounts for frequent customers, then this is possible as well since there is no need for approval from higher ups at the company if they don't agree with it.